Friday, March 20, 2009

Commodified Memory II

This project has a bit of a schizophrenic approach right now with several different shooting modes. If you are a follower of this blog, you likely know of my love for Stephen Shore's work. Many of my shots this semester follow in Shore's heritage in terms of subject matter but funneled through a more rigorous formal sort of composition than Shore. If you are not familiar with Shore, do a Google image search for Steven Shore American Surfaces. One direction takes looks for pattern, rhythm, shape, color etc and tries to image them within the frame in a visually arresting way. Another tendency is to create an abstraction of the product by a closer cropping. This, at least in my mind, suggests volume and abundance. And thirdly, I am trying to image the feel of the store and the consumer's gaze upon the commodity. That upon looking at the image, we will scan the products and make similar judgments about them as we would in the store itself.